More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine ...

Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven. The ...

Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns. The post Why ROI is undermining B2B marketing effectiveness ...

With Google's automated PPC settings being optimized for its own performance metrics, advertisers must manage their bids, ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Social media marketing has become an essential strategy for businesses of all types to reach new customers and grow their brand. For commercial landscape gardeners offering services like groundwork ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

Learn the essentials and fundamentals of marketing; Measure and track social media performance and ROI; Create a social media strategy aligned with your business and marketing goals; Audit, plan and ...

Sustainable 11.09% CAGR Reflects Enduring Multichannel Marketing Hubs (MMH) Demand Across SectorsMiddleton, Massachusetts, ...

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