RealityCanvas enables users to create interactive, in-situ AR sketches that respond to real-world movements. This tool binds drawn graphical elements to physical objects, allowing for dynamic, ...

In the dynamic world of aviation maintenance, precision, quickness, and meticulous documentation are essential. Maribeth ...

What is virtual reality (VR), augmented reality (AR), virtual production, and immersive media? “Immersive media” is a broad term used to describe an entire category of media that effectively surrounds ...

While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world. But for some of the biggest companies in the world ...

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...

UC Davis Health surgeons use augmented reality during operations and as an educational tool.UC Davis Health surgeons use augmented reality during operations and as an educational tool. UC Davis ...

Georgia Tech announces its membership with the Virtual Reality Augmented Reality Association (VRARA) marking a significant ...