The Aspen Times2d
Mountain Mayhem: The Snow League launches in Aspen
The Snow League, founded by legendary athlete Shaun White as the first professional winter sports league exclusively ...
Shaun White-backed Snobahn expands indoor action sports training near Denver, eyes new markets
A Colorado company is bringing snowboarding and action sports to the suburbs, and a celebrity backer drops in to explain its ...
Founded by Olympic legend Shaun White, a new snowboarding competition debuts this weekend
He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...
The Aspen Times9d
Shaun White’s The Snow League ready for world debut with inaugural Aspen event
Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...
CNN9d
Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
When it comes to knowing a thing or two about snowboarding, there’s nobody better than Shaun White. White is arguably the greatest of all time in his field, having won 23 X Games medals ...
Newsday9d
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
ASPEN, Colo. — Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those halfpipes he used to dominate. This time, it's about making ...
The Washington Post8d
Shaun White’s Snow League aims to build big business out of big air
Shaun White grabbed a microphone to welcome them inside a glass-plated suite, complete with leather chesterfield couches, metallic light fixtures and gold-rimmed bar carts. “You deserve to be ...