Shaquille O'Neal is not a new name in the world of ... Shaq was photographed holding a donut that looked absurdly small between his fingers. He is a big fan and investor in Kreme Donuts.

Shaquille O'Neal's investment ... “Because I like donuts, and Charles Barkley loves donuts. He's my biggest customer,” O’Neal said while speaking with The Wall Street Journal.

Former NBA star Shaquille O'Neal explains how he leveraged his basketball success to move beyond endorsement deals into entrepreneurial ventures with Carnival Cruise Line, Krispy Kreme and other ...