A SWOT analysis is a framework for identifying and evaluating a company's strengths, weaknesses, opportunities, and threats A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a ...

History and Evolution of SWOT Analysis The SWOT analysis was first created in the 1960s by business experts Edmund P. Learned ...

A SWOT analysis can be carried out for different ideas and displayed in a matrix as seen in the diagram. Identifying strengths, weaknesses, opportunities and threats can also help decide on the ...