Meta Platforms and EssilorLuxottica, the parent company of Ray-Ban, have announced a long-term partnership extension into the next decade. The two companies will continue working together to develop multiple generations of smart eyewear products.

Meta and Ray-Ban owner EssilorLuxottica have extended their partnership into the next decade. The duo have collaborated since 2019, producing two generations of Ray-Ban Meta glasses. The agreement between Meta and EssilorLuxottica should bring more "multi-generational smart eyewear products.

According to Mark Gurman in his Power On newsletter, Apple may be planning to launch its own rival to the Meta Ray-Ban glasses without the augmented reality visuals. The company has noticed that, in Gurman's own words, “the category has done quite well for Meta” and so, “Apple may try to join the party.”

Meta Platforms struck a new long-term agreement with Ray-Ban maker EssilorLuxottica, deepening a push into smart eyewear as the tech giant starts to roll out artificial-intelligence features.

Apple is apparently thinking about developing smart glasses without augmented reality capabilities. This product would likely be a rival to the $299 Meta Ray-Ban glasses.

EssilorLuxottica extends its smart glasses partnership with Meta by 10 years. 'We have the opportunity to turn glasses into the next major technology platform,' Mark Zuckerberg says.

They will build on the success of their Ray-Ban branded smart glasses. EssilorLuxottica and Meta Platforms have renewed their partnership to collaborate on smart eyewear development for the next decade.

The company behind Ray-Ban glasses is EssilorLuxottica, which has been putting out eyewear products for decades now. Meta first partnered with the company back in 2019 to develop the Ray-Ban Stories,

Meta Platforms and Ray-Ban maker EssilorLuxottica announced Tuesday that they've extended their partnership with plans to "collaborate into the next decade to develop multi-generational smart eyewear products.