At Kendra Scott, new customers buy an average of four to five pieces of jewelry, the company says. Those hauls have helped ...

From preppy pastels to sophisticated neutrals ... Picture vintage leather goods, heirloom jewelry, passed down through generations, and maybe a hint of cashmere here and there. It’s all about ...

Channelling country-club chic has never been more stylish. The 'preppy' aesthetic simply comes from the term 'preparatory,' which refers to nostalgic elements referencing school uniforms.

David M. Benett/Dave Benett/Getty Images for Netflix "I loved Nicola Coughlan in this preppy fall look," ...

Taylor Swift is known for her glamorous red-carpet looks and sparkling stage outfits. But she's also fashionable in her ...

Bella Hadid is one of the most versatile fashion chameleons out there. She regularly changes up her whole look for runway ...

Zigzag stripes give it a slightly nautical, borderline preppy look, ideal for those seeking a yacht ... We adore the look of ...

Fine jewelry designer Logan Hollowell is a big fan ... "We’re leaning into vintage-inspired and preppy styles this season," she tells PEOPLE. "Marshalls and TJ Maxx always have my favorite ...

The fall runways may be dominated by earth tones and the rich chocolate hue of the moment, but once winter rolls around, ...

The racks are packed with brightly printed dresses, eighties tees, and quirky-preppy button-downs. Shoes are scattered liberally about the store, with heels, flats, and Converse sneakers displayed ...