Nothing boosts sales quite like people wearing particular merchandise during big performances on the biggest stage. From golf shirts to shoes, the bigger the stage, the bigger the potential sales of what the performer or athlete was wearing.

Kendrick Lamar’s Super Bowl Halftime Show performance caused quite the buzz, and not just for its political messaging and continued snipes at archrival Drake.

The Grammy Award-winning rapper performed wearing a custom leather Martine Rose Varsity jacket that read "Gloria" across the front, a black shirt, Nike Air DT Max '96 sneakers and a pair of Celine Flared Surf Jeans in summer dazed wash denim.