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Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
The mysterious photos don’t have the creepy or ... rage and betrayal that a certain kind of homophobic Bud Light drinker felt when Mulvaney was linked to the brand, violently shooting up cases ...
You can get in touch with Marni by emailing [email protected]. In 2023, Bud Light partnered with Mulvaney for a campaign, and the company gifted her personalized, not-for-sale cans of beer ...
Transgender activist Dylan Mulvaney was asked to reflect on the Bud Light controversy that sparked a massive backlash against both the influencer and the beer brand in 2023. Mulvaney came under ...
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
Bud Light’s calamitous brand partnership with transgender influencer Dylan Mulvaney is two years old this April. A lot has happened since then. Even now, ...
The Bud Light controversy began in April 2023 when Mulvaney posted on Instagram a ... She also posted photos of her opening a can of Bud Light during March Madness in an apparent attempt to ...
"Bud Light alienated its core market of older conservatives when it courted a younger segment with transgender influencer Dylan Mulvaney in ... Natalie Behring/Getty Images The cases differ ...
The Mulvaney partnership cost the brand billions ... “representation” as the keys to transforming Bud Light’s image. Bud Light’s parent company Anheuser-Busch, placed Heinerscheid on ...