Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Spreadsheet Supplement 216-707, April 2016. (Revised February ...
Considering how just a splash of water improves the flavor of most bourbons and whiskeys, the ideal ice cube should melt slowly. The best way to ensure that is to reduce the cube's surface area.