Imagine only having to pay your agency for every sale they generate for your business. This is called media buying arbitrage. Let's say you can afford to pay $75 to acquire a customer for your ...

New York, Feb. 15, 2023 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Media Buying Agencies And Representative Firms Global Market Report 2023" - https://www ...

Dublin, May 10, 2024 (GLOBE NEWSWIRE) -- The "Media Buying Agencies and Representative Firms Global Market Report 2024" report has been added to ResearchAndMarkets.com's offering. The media buying ...

A surge in demand for sports in the TV industry's annual 'upfront' has resulted in NBC being nearly sold out of ads for the ...

Media-buying agencies have traditionally acted as “agents” when purchasing advertising inventory for their clients, often buying what each brand needs in relatively close proximity to planned ...

Barb Epstein, founder of Golden Valley-based media buying agency mb25 Media Solutions, has spent 25 years helping other companies sell their products and services. As the agency continues planning ...

The company is shifting the bulk of its communications work under Interpublic Group, led by Weber Shandwick Collective, while ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook. Principal-based media buying—when a media agency purchases ad ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke ...

The $13.25 billion all-stock deal, should it gain the approval of federal regulators, could roil the close-knit world of advertising and media buying agencies. The combined entity, still called ...