TL;DR: Take-Two CEO Strauss Zelnick explains that the company's strong financial position supports long game development cycles, such as the anticipated 2025 release of GTA 6, 12 years after GTA 5.

No hype cycles for you. Take-Two Interactive CEO Strauss Zelnick has revealed why they have stayed mum on the marketing for Grand Theft Auto 6. As reported by Video Games Chronicle, Zelnick was ...

In a new interview, Strauss Zelnick said he has never seen such anticipation for an entertainment product as he has with Grand Theft Auto 6. To maintain the excitement and anticipation ...

TL;DR: The release date for Grand Theft Auto VI is highly anticipated, with CEO Strauss Zelnick indicating a Fall 2025 launch. Marketing will begin a few months prior, deviating from past ...

While Grand Theft Auto fans have been going wild with GTA 6 trailer 2 theories and anticipation dates, Strauss Zelnick (the CEO of Take-Two Interactive) himself broke silence on the matter and ...

Take-Two Interactive boss Strauss Zelnick has revealed why the publisher is keeping Rockstar's Grand Theft Auto 6's release date such a closely guarded secret. In an interview with Bloomberg ...

According to Strauss Zelnick, the CEO of GTA's parent company, Take-Two Interactive, animation that is indistinguishable from live-action footage may be arriving sooner than anyone expects.

Take-Two Interactive CEO Strauss Zelnick explains the prolonged development of GTA VI, citing the need to build enormous anticipation and Rockstar Games’ pursuit of perfection. He notes that ...