Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each design element.

Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk. Choosing a logo type, after understanding the positives and negatives ...