Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

We may earn an affiliate commission from links. There’s no way around it: Salon keratin treatments are pricey and time-intensive, often taking several hours to achieve that pin-straight finish.

The up-and-coming beauty brand has broken the internet across Europe with its one-of-a-kind at-home Keratin Treatment, selling over 500,000 bottles. After seven sell-outs the viral hair care has ...