Kentucky basketball stars shine in TurboTax NIL deal during March Madness JuJu Watkins is rewriting the playbook for women’s athletes in the NIL era. As her career unfolds, her groundbreaking deals ...

Here is what to know/ MORE: JuJu Watkins surpassed Caitlin Clark for impressive NCAA record Watkins' known NIL deals are ...

Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL ...

USC Trojans guard JuJu Watkins added another NIL deal on Friday, with a multi-year deal with Fanatics. JuJu Watkins will be the first female athlete to get a Bowman University Chrome card from ...

She has deals with more than 20 companies ... when they were lead by Cynthia Cooper who was the Juju Watkins of Souther California long before Juju or NIL existed.

"Basketball consistently dominates NIL deals because it perfectly combines ... "Players like Caitlin Clark and JuJu Watkins aren't just athletes, they're compelling storytellers whose careers ...

Watkins has been named this year's winner of the John R. Wooden Award in women's college basketball after recently also ...

A new NCAA settlement could be approved as early as Monday, potentially adding some caps to the wild name, image and likeness ...

JuJu Watkins is rewriting the playbook for women’s athletes in the NIL era. As her career unfolds, her groundbreaking deals are sure to inspire a new generation of women athletes to pursue ...

NEWS: USC star JuJu Watkins has signed a historic multi-year NIL deal with Fanatics. Watkins becomes the first female collegiate athlete ever to have a deal of this kind with Fanatics. Read: https ...

North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 ...