Sell the Sizzle, Not the Fake. Impossible Foods CEO Peter McGuinness Says the Plant-Based Meat Industry Needs to Market Taste Over Virtue, or Science
What ever happened to the promise of plant-based meat? About a decade ago, some were predicting that meat-eating would go out ...
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There's a new Impossible Burger, and this time it's gluten-free
Correction 1/8/19: The original version of this story misidentified one of the restaurants serving Impossible beef. It's Tae Strain’s Momofuku CCDC in Washington, D.C., not David Chang’s ...
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Impossible Foods introduces Impossible Steak Bites
The soy-based bites, which do not contain Impossible’s signature blood-red heme protein, contain 21g protein and 3g fiber per ...
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We Found The Best Meatless Ground Beef Brand So You Don't Have To
We may receive a commission on purchases made from links. For those following a vegan or plant-based diet, it can sometimes be tricky to make protein-rich dishes that resemble those made from ...
Business Insider5y
How the Beyond Burger and Impossible Burger actually compare to traditional burgers — and each other
The rise of meatless burgers are sparking some serious questions among customers. How does the Impossible Burger compare to the Beyond Burger? What is actually in these plant-based burgers?
Business Insider India5y
I made spaghetti with meat sauce using Impossible Foods 'beef,' and it was hard to tell it wasn't the real thing
More than just pre-formed veggie patties, the Impossible Foods-crafted "beef" is a verisimilitude of actual ground beef. And that means, unlike veggie burgers before it, the Impossible burger is ...
Business Insider4y
We tried 13 veggie burgers, including Burger King's Impossible Burger
And some brands are even trying to give real beef a run for its money ... And at fast-food chains, I picked up the Impossible Burger and the Beyond Burger. And after that, there was nothing ...
Business Insider India5y
The inside story of how Silicon Valley burger startup Impossible Foods is going global after its sizzling Burger King debut
Demand quickly exceeded supply, threatening to turn disappointed customers back on to traditional beef. So starting in about a week, the first Impossible patties made with a final new ingredient ...