Additionally, some Hip-Hop YouTube series entertain and educate new and old fans alike (e.g., DJ Premier’s So Wassup and ...

Though nominally part of a shared hip-hop culture, Smith is a world away from Max's usual guests, niche artists like ...

but rather the respective paths they'd each taken to becoming artists. The spectacle of that video is part of the larger story of the rise of the hip-hop influencer. You needn't be a rap fan to ...