The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may ...

After a 15-year hiatus, Maxwell the Pig makes a surprise return in Geico's latest commercial for March Madness 2025, reigniting nostalgia and eliciting mixed reactions from fans. This article will ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny ...

This paper is in two parts. Part 1 will outline a research project commissioned by Sky media to investigate what happened when viewers watch ads a x30 fast forward, (as if they were fast forwarding ...