With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.

Enhance credit union marketing with digital investments—boost engagement, personalization, and data-driven strategies.

marketing executive at First Wealth. But too often financial marketing is focused on products and ignores the emotion of money, she says. In this Better Business Q&A Pope explains what makes an ...

Financial professionals must follow strict regulations when they use written testimonials and endorsements by their clients ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's study highlights that firms adept at personalization can boost revenue ...

and influential financial marketing and communications professionals shaping the industry today. Matt's recognition on this year's FN50 list underscores his ability to lead with data-driven ...

Purpose-Built for Financial Institutions to Automate Life Cycle Marketing Persado is trusted by 8 of the 10 largest US banks and has driven more than $2.5 billion in new revenue for financial ...