The Super Bowl LIX halftime show is now a point of contention in Drake's ongoing litigation against Universal Music Group over Kendrick Lamar's "Not Like Us" diss track. Drake and his lawyers alleged the performance amounted to character assassination.

Drake says Lamar's halftime performance at February's Super Bowl revitalized attention to false and defamatory allegations against him.

Drake and his legal team have promptly fired back at Universal Music Group after the music giant warned him he should be “careful” what he asks for. Drake is claiming Kendrick Lamar’s Grammys success and Super Bowl performance further damaged his reputation.