Chinese electric vehicle giant BYD launched on Monday its premium Denza brand in Europe, aiming to support its expansion in ...

This time it’s Denza, a brand originally created by Daimler Group and BYD, but now acting as a more premium arm of the ... which we’ve driven, and a D9 MPV which we’ve seen in passing.

Sitting between the BYD main brand and its luxury high-end marque Yangwang, Denza is aiming to slot right into the premium auto market ... with the D9 MPV following later. The plan, Denza claims ...

Now, the company says it is so confident in European buyers making the switch to electric that it is set to introduce its premium brand, Denza ... also include the D9 minivan, several SUVs ...

BYD is doubling down on its European conquest plans by introducing a new luxury brand called Denza. Its goal: to compete with the West's classic premium ... includes the D9 van and, more ...

the D9 van, while two off-road vehicles could be added in the future, Altavilla said. "The aim is to make Denza a full-liner premium brand," he said, adding it targets both traditional premium ...