Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Written by Carter Razink, Co-founder at Spree. For decades, loyalty programs have been built around a straightforward premise ...

Beyond strengthening engagement, travel rewards present a lucrative revenue opportunity. Retailers using white-label travel booking platforms can profit from supplier-funded discounts.

Airline loyalty cards are not just about saving money for customers, but they also deliver some huge cash rewards for the ...

BigCity simplifies customer loyalty, helping brands stay ahead with dynamic solutions and reward programs that drive real business impact.

KuCoin makes it easier for you to maximize profits and unlock new financial opportunities with the newly launched KCS Loyalty ...

The retailer spoke to DIY and pro customers to draw insights from their behavior, allowing the unique needs of both customer ...

The retailer's SmartRewards platform now includes several personalized features aimed at creating a more intuitive shopping ...

Clear Plus, the paid membership that allows people to go around long check-in lines and avoid showing physical identification ...

The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the ...