In today’s highly competitive market, businesses are constantly searching for effective ways to engage consumers and build ...

Jeff writes about Gen Z, travel, sports & loyalty. In the ever-evolving landscape of consumer engagement, loyalty programs have entered a new era marked by hyper-personalization, a highly ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Consumers in the United States feel the most loyalty toward Amazon's e-commerce store and Google's search engine among major brands, according to recent research from Brand Keys. The report was based ...

Opinions expressed by Forbes Contributors are their own. Jeff writes about Gen Z, travel, sports & loyalty. The competition for consumer loyalty often peaks at “tent pole” holidays like ...

As a federal law, enforcement of the FCRA falls to the Federal Trade Commission (FTC) and the Consumer Financial Protection Bureau (CFPB). The Bottom Line The Fair Credit Reporting Act (FCRA ...