This essay is adapted from Every Purchase Matters: How Fair Trade Farmers, Companies, and Consumers Are Changing the World ...

Fair trade, or fairly traded products, refers to the movement that contains several certification systems, and companies ...

Though it can be challenging to implement more ethical and sustainable business practices, the resulting boost in customer ...

This excerpt examines the crucial issue of consumers’ willingness to pay more for sustainable products. Premium pricing is an ...

A closely watched gauge of consumer sentiment plunged in April ... the administration’s willingness to look at barriers to fair trade for the United States, though there are certainly ...

Some consumers decide to trade down, seeking cheaper alternatives, while others move up expensive purchases with plans to spend less in the future. One thing is clear, however: loyalty is at risk.