Do not use low-resolution logos in your designs. Do not change the colors in the official logo lock-ups. Do not make the Block N part of a word or headline. Do not change the proportion of the N ...

But perhaps it has something to do with where the word comes from ... In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years.

Additionally, the logo was no longer a lone "C" but the word CAT, with the iconic triangle underneath. Caterpillar brought ...