For decades, chocolate chip ice cream was a staple in freezers and scoop shops across the country. But in today’s era of extravagant flavors and over-the-top mix-ins, the classic combination of vanilla and chocolate chunks seems to be losing its appeal,

Blue Bell teased the launch of the flavor on social media Monday, alongside an edited version of its iconic logo with an orange background and a curvy yellow stripe down the cow's middle. "New logo? That's bananas! It's more like a new flavor clue," the creamery wrote on Facebook.

Publix is tapping into our childhood with their latest batch of ice cream flavors. In a March 2025 news release, the beloved Southern grocer asked “feeling nostalgic?” before jumping into an exciting announcement of new ice cream flavors inspired by classic desserts.