With riveting TikTok videos and natural ingredients, this ex-chef is looking to disrupt the chewing-gum business.

Your chewing gum may have some of the same ingredients as plastic grocery bags and tires, but a U.K. campaign aims to put a ...

Mother Design has created the look for Nuud, which despite its cheery styling and illustrations, comes with a serious message We don’t tend to think of chewing gum as coming under the bracket of ...

Flash, a chewing gum brand, rejuvenated its brand image and connected with Gen Z in Morocco by reinforcing its image as a cool brand. Flash is well known in the field of chewing gum in Morocco. It's ...

For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured the more clinical, ‘dental hygiene’ aesthetic. With Extra, alongside ...

The gum category is growing at a rate of 11.9% year on year in terms of its sales value, demonstrating the huge revenue ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

However, it is getting increasingly harder to reach them through traditional channels. So, how can a chewing gum brand foster a meaningful connection with its audience in a new and exciting way?

In 2018, Iceland became the first UK supermarket chain to stock and sell plastic-free chewing gum when it introduced Simply Gum on its shelves. Now, most supermarkets sell brands like Milliways and ...

When Nate Mal suffered through an excruciating toothache that led to an extraction, he made an unlikely pivot: He decided to revolutionize chewing ... Gum, a natural alternative brand that ...