A new surgical procedure to permanently change eye color is gaining traction in the U.S. But many ophthalmologists fear ...

Iris tattooing and implants can give you a whole new look, but experts urge caution due to complication risks.

Go ahead and enjoy gazing into those baby blues (or greens, or browns …), but keep in mind that your newborn's eye color may not be permanent! There are no hard and fast rules, but a baby's eye ...

"The ads show dramatic before-and-after shots and vague information on how the drops actually work to change eye color ... There could be serious or permanent damage, she said, as did the AAO ...