In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...
India's beverage market is seeing a health-driven shift. Consumers are demanding low-sugar and natural drinks, boosting ...
While new entrant Reliance Consumer Products has priced its Campa Cola at Rs 10 for a 200 ml bottle, it is yet to spark worries in the carbonated space. However, its impact has trickled down to ...
Coca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance revives Campa Cola with aggressive pricing. The re-ignited cola wars include ...
Reliance’s Campa Cola has entered the fray with its own sugar-free 200 ml bottles, also priced at Rs 10. The brand also wants to create a position for itself in the competitive market by ...
According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa ... the larger bottles will drive growth for the category. Since the 1990s, Cola-Cola ...
Mukesh Ambani’s Campa rolls outs Rs 10 bottles Meanwhile, Mukesh Ambani-led Campa Cola is also planning to roll out 200 ml packs at Rs 10 via offline as well as quick commerce channels across ...
Established giants such as Coca-Cola and Pepsi are now encountering new competition, as Reliance-backed Campa Cola makes a notable return and niche brands such as Lahori Zeera gain market share ...
Reliance's aggressive ₹10 pricing for Campa Cola and new energy drinks is disrupting the beverages industry, causing competitors like Dabur, ITC, and Coca-Cola to introduce promotional offers ...
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