Reliance's aggressive ₹10 pricing for Campa Cola and new energy drinks is disrupting the beverages industry, causing competitors like Dabur, ITC, and Coca-Cola to introduce promotional offers ...
According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa ... the larger bottles will drive growth for the category. Since the 1990s, Cola-Cola ...
Reliance’s Campa Cola has entered the fray with its own sugar-free 200 ml bottles, also priced at Rs 10. The brand also wants to create a position for itself in the competitive market by ...
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