In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

Campa Energy has made a splash with the launch of its maiden campaign for IPL 2025. With a focus on the youth audience, the ...

Digital and programmatic advertising are key for us ... medium for capturing the mass during tournaments like IPL." Campa Cola’s acquisition of co-presenting rights for IPL 2025 in a ...

Reliance's aggressive ₹10 pricing for Campa Cola and new energy drinks is disrupting the beverages industry, causing competitors like Dabur, ITC, and Coca-Cola to introduce promotional offers ...

Coca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance revives Campa Cola with aggressive pricing. The re-ignited cola wars include ...

New Delhi: The cola wars were on ice—until Reliance Retail shook things up by reviving Campa Cola at nearly half the price. Now, it’s game on! On Tuesday, Pepsi stirred the fizz fight with ...

which have an estimated 85% of the cola market, will naturally be feeling the heat with Campa’s aggressive advertising strategy. Raising the stakes The carbonated soft drinks market is valued at ...