Elements of the brand, or identity, of the College include the name and the logo. The brand follows Drexel University's Identity Program. Guidelines specific to the College of Medicine brand are ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

From cozy retro vintage to the use of monograms, 2025’s beauty logos are reflecting Gen Z and Gen Alpha’s tastes, writes Juan ...

While distinctive brand assets are recognised as key to effective branding, recent design trends are resulting in the oversimplification of logos (and brand worlds). In recent years, a design trend ...