CEO Antoine Pin is refocusing the brand with a campaign that underlines its history with sport, alongside ramping up its ...

The new identity or ‘Masterbrand’ identity of Hindalco, consists of a wordmark and a symbol, together reflecting its new brand positioning and its vision of ‘Engineering Better Futures’.

The revival of "Intel Inside" is more than a nostalgic nod to the past; it is an effort to underscore Intel's presence in today's interconnected world.

"Snap. Crackle. Pop." "Great Taste...Less Filling." "Built Ford Tough". The wonderful world of taglines. Recently, Chevrolet opted out of the tagline business. They had been using "An American ...

The brand became a household name with its innovative advertising and its ‘chal meri Luna’ tagline, credited to Indian ad guru Piyush Pandey. Little wonder then that in its prime, the Luna ...

Mountain Dew (Dew) is the number three brand (1) in the highly competitive carbonated soda drinks (CSD) category of India ($2.3bn as of 2024) (5). Dew is the biggest revenue... We’re long-term ...