Officials announced early last month they are beginning the process of a brand refresh to ensure marketing and communication ...

It runs from the first encounter with your brand through to spreading the word. We've explored five marketing strategy frameworks, each providing a different approach. Only you can decide which are ...

Credits: Bhanu Garg Conventionally, an exercise in brand strategy uses frameworks to gain an understanding of the context in which the strategy is being prepared. They help weave the research ...

And drive your bottom line. Brand Strategy integrates theory with real-world context of industry case studies and hands-on practical techniques and frameworks that you can take back and integrate in ...

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

Successful execution of established brand strategies requires developing specific operational capabilities. This includes developing efficient shared services, streamlined compliance processes, and ...

Access evidence-based tools and practices, including unique framework to guide your brand management ... who are responsible for developing and leading the delivery of brand strategy. Combine the ...

A messaging framework also forms the foundation for your content strategy, your content marketing plan ... During the meetings, listen their ideas about the company's brand value and target customer; ...

Founders and CEOs today must navigate reputation, visibility, and strategic positioning to remain competitive. Recognizing this need, Sahil Gandhi and Bhavik Sarkhedi have created a holistic branding ...

01:28 – Brand as a driver of growth 02:43 – How do you frame the idea of brand and build a brand strategy framework 05:50 – How to turn external and internal partner alignment into strong ...