Lululemon's Q4 earnings shine, but economic risks, competition, and shifting consumer preferences challenge long-term growth.
If you're attached to a favorite brand or three, who can blame you -- sophisticated psychology and marketing goes into the ...
Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...
Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers.
Research published in the International Journal of Services and Standards has looked at the factors that drive brand loyalty around "green" products in Vietnam. The work by Truong Thi Hue and Pham ...