It's time for a new perspective on measuring brand identity and awareness. If you're a marketing leader in any industry, any country, your top priorities are to protect and enhance your brand's ...

Unlike traditional marketing’s broader focus on brand awareness, product marketing delves deep into the “how” and “why”—translating product features into tangible customer benefits ...

Is your New Year's resolution to build brand awareness for your small business? If so, start by developing an intentional mindset focused on showcasing what you are really good at, problems that ...

You can have a great idea, the funds to execute that idea and the people to help you bring it to life, but without a brand, you have nothing. Branding is the bread and butter of any business, and ...

Brand awareness is the goal of every marketer, but oftentimes awareness is overshadowed by the sheer number of competing brands. Which is why it pays to expand your horizons and think outside of ...

J.P. Morgan maintained the third highest level of brand awareness throughout 2023 because of its consistency across regions, its strength in APAC, and particularly its relative strength within ...

Increasing brand awareness If your business goal is to increase the level of familiarity and recognition of your brand among its target audience, then a good social media goal alignment would be ...

For as much as Wingstop has grown recently (seven straight quarters of at least 15 percent same-store sales growth), the chain is still chasing a brand awareness gap. CEO Michael Skipworth called it a ...