Ava Welsing-Kitcher is a beauty expert with years of industry experience, accruing a wealth of knowledge when it comes to the ...

Why I love it: One of L’Oréal Paris's newest mascaras, Voluminous Lash Paradise delivers the prettiest fanned-out lash look ...

No matter which mascara you choose, here’s a tip from makeup artist Lauren Aiello on the best ... unique brush design equipped with slight proprietary tweaks, but in general, a thin, skinny ...

“This mascara has the best brush to build volume and has fibers ... “I absolutely love the wand because it’s thin enough to ...

From the cult classics to the latest lash innovations (hello, tubing mascaras), we've rounded up the best mascaras of all time: and believe us, we've tried every last one.

If there’s one make-up product that we just can’t live without, it’s the best mascara ... opened this new mascara, I knew it was a winner; I favour a spiky, silicone brush over a bristly ...

The best part ... of mascaras. It gives a really natural-looking slick of product that genuinely makes your lashes looks like your lashes, only better. The teeny-tiny brush grips onto every ...

Separation and lengthening are crucial for this trend, and these mascaras are perfect for the task. This buildable formula uses a thoughtfully designed curve brush to trace your eye line from ...