The 2025 Oscars awards show marks the grand finale of the season, and it’s truly not over until Hollywood’s brightest stars ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes ...

Ariana Grande's pink glam, Elle Fanning's classic updo, and more of the best hair and makeup looks from the 2025 Oscars.

Country pop star Megan Moroney on her beauty routine, go-to self-care practice, and partnership with St.Tropez.

Learn about the best new hair, makeup, and skincare beauty products launching in March, according to our editors.

So for her hair, I wanted it to be glamorous ... and timeless," she says about the glam. "I wanted her makeup to allow her natural beauty to shine.” The actress was also prepped and sculpted ...

Jenna Ortega has returned to her goth-glam era, this time with a twist. On Mar. 11, the actor attended a screening for her ...

Sculpted skin, tucked hair, and subtle smoky eyes are just a few of the DIY-friendly beauty themes designers sent down the ...

But it's always exciting to see the boundary-pushing ideas, which often inspire real-life trends, make their catwalk debut.