Why One Sponsor Is Rooting Against Djokovic And Other Australian Open Favorites
Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure at a bargain price with a new marketing strategy: backing the underdogs in marquee tennis matches.
Aryna Sabalenka is a tennis superstar. Her endorsements and brand deals don’t yet match up
The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...
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Australian Open fashion review: Bright colors, new labels shine at season's first Grand Slam
Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.
Australian Open 2025 as it happened: Zverev heckled after Sinner wins final to claim back-to-back singles titles
Zverev, who will face Jannik Sinner in tonight’s Australian Open final, has lost his previous two grand slam finals in five ...
Emma Raducanu second in tennis rich list for 2024 with whopping eight-figure sum – despite making just £735k on court
EMMA RADUCANU was one of tennis’ top earners in 2024, despite pocketing just £735,000 on the court. Raducanu, 22, has ...
Australian Open final: Reaction as dominant Sinner wins title for second year in a row
Follow live text and radio commentary featuring Jannik Sinner against Alexander Zverev in the Australian Open final in ...
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Roger Federer-backed Henry Bernet creates history as Australian Open 2025 boys' singles champion days after announcing sponsorship
Not many have the pleasure of celebrating their 18th birthday by lifting the elusive boys’ singles trophy at a Grand Slam.
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Rising teenage star Mirra Andreeva joins star-studded roster with Rolex sponsorship
Following an incredible performance at the 2025 Australian Open, upcoming Russian tennis star Mirra Andreeva has announced a ...