Aryna Sabalenka is a tennis superstar. Her endorsements and brand deals don’t yet match up
The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...
Danielle Collins hits back at Australian Open critics: ‘Six sponsorship opportunities came up this tournament’
Danielle Collins has hit back at criticism of her goading of the Australian Open crowd, saying: “I don’t care what some guy ...
Danielle Collins attracts new sponsors as Australian Open controversy proves 'a blessing'
Danielle Collins has addressed the response to her Australian Open controversy after crashing out of the tournament. The ...
A pro tennis player without a clothing sponsor bought 'vintage' dresses online for the Australian Open: 'I've found them on eBay'
For Destanee Aiava, who doesn't have a clothing sponsor, her on-court styles were completely up to her. And she chose to pay ...
Aus Open smashes records with crowds and sponsor growth
The Australian Open is on-track for a record-breaking year as Tennis Australia’s strategy to integrate music, tech, food and ...
Sports Business Journal6d
Australian Open's innovations lead to attendance growth
Tennis Australia Dir/Partnerships & International Business Roddy Campbell said that the Australian Open's growth is being ...
Champagne, caviar and cheese trolleys: Inside the exclusive Australian Open lounges
No expense is being spared at this year’s Australian Open as sponsors build multi-level marquees to entertain VIPs.
KNPR10d
Why Australian Open live streams look like Wii tennis — and what it means for sports
The Australian Open's animated tennis livestreams are making a splash. U.S. leagues have used similar technology to put ...
Yahoo! Sports10d
Danielle Collins hits back at Australian Open critics: ‘Six sponsorship opportunities came up this tournament’
“I think that six different sponsorship opportunities came up ... s heckling was praised the next evening by the 10-time Australian Open champion Novak Djokovic, who said he “loved” Collins ...