Lemon-flavored alcoholic drinks have quickly filled the market void in Japan created by younger consumers’ diminished thirst for beer. Beverage makers are racing to pitch lemon-based ready-to ...

The Japanese drink maker is investing more in the U.S., paying heed to President Trump’s tariff threats, which has led many ...

Of all the Japanese beers available in the U.S., Asahi is one of the most well-known with its flagship Super Dry line being the most popular beer. Asashi Super Dry is a rice lager with a drier ...

Still, the big push is into non-beer products. Asahi is pushing harder into pre-mixed drinks, including its highly successful Hard Rated cans which blend alcohol with lemon and lime.

The company has allocated $35 million partly to start and boost the production of its top-selling Asahi Super Dry beer at a plant it acquired last year in Wisconsin, Asahi Chief Executive Atsushi ...