Lemon-flavored alcoholic drinks have quickly filled the market void in Japan created by younger consumers’ diminished thirst for beer. Beverage makers are racing to pitch lemon-based ready-to ...

The Japanese drink maker is investing more in the U.S., paying heed to President Trump’s tariff threats, which has led many ...

Of all the Japanese beers available in the U.S., Asahi is one of the most well-known with its flagship Super Dry line being the most popular beer. Asashi Super Dry is a rice lager with a drier ...

Still, the big push is into non-beer products. Asahi is pushing harder into pre-mixed drinks, including its highly successful Hard Rated cans which blend alcohol with lemon and lime.

Hostess Nonaka had downed three bottles of Corona and a bottle of lemon beer, on top of some fried chicken, cheese and a ham salad, which came to a bill of 2,000 yen ($19.20). “Given that I pay ...

We view positively Asahi’s laser focus on the core beer business. The company has established strong market positions in Japan, Australia, and Europe. The strengths of Asahi Super Dry ...

Japanese beer company Asahi plans to expand in China, targeting major cities like Shanghai and Shenzhen initially before widening its footprint across the country, the world’s largest beer market.

The company has allocated $35 million partly to start and boost the production of its top-selling Asahi Super Dry beer at a plant it acquired last year in Wisconsin, Asahi Chief Executive Atsushi ...