Amazon just launched Haul, a section on the app that sells cheap stuff ... hair scrunchies, and cheap jewelry. There's a lot of similarity to the aesthetics of the clothing retailer Shein: oversize, slouchy sweaters modeled over tight jeans by women ...

Amazon Haul is a new mobile-only experience within the Amazon app that offers dozens upon dozens of ultra-affordable products, including fashion, home goods, tech accessories, and even jewelry. While Amazon normally heralds Prime at every opportunity, it’s not featured here.

The budget service, now in beta, appears to be Amazon's answer to Chinese retail discounters Temu and Shein.