The company said 300,000 people in the second-largest U.S. city have been waiting to use its robotic ridehail service – twice the number of paid weekly rides it provides.

Of course, Waymo is now in direct competition with human-powered transportation services like Uber and Lyft, both of which operate without any pesky geographic restrictions. Those services are often cheaper than Waymo’s vehicles, and customers can expect shorter wait times for rides.

Bay Area-based autonomous driving technology company Waymo is about to become a whole lot more prevalent around Los Angeles. Starting today, Waymo has moved out of its Southern California beta-testing phase,