Stouffer's new mac & cheese is designed to go head-to-head against Velveeta's Shells & Cheese. We tried both brands to find out how they really compare.

Key Takeaways Stouffer's is launching a premium boxed macaroni and cheese to compete with Kraft Heinz, which dominates sales of the favorite dish.The average American consumes mac and cheese 22 times a year,

Nestle is launching a line of boxed mac and cheese called Stouffer's Supreme. Shelf-stable mac and cheese is a $2.9 billion category, dominated by Kraft Heinz. But Nestle thinks the frozen-food brand can capitalize on its strong name recognition and promises of more cheese sauce.

STOUFFER'S®, the brand best known for bringing you a taste of comfort, is expanding beyond the frozen aisle with a new pantry staple, boxed mac and cheese STOUFFER'S® Supreme Shells & Cheese.

Macaroni and cheese is one of those great meals/side dishes that has been around for centuries. Seriously. There are several recipes for it

In a company first, Stouffer's is leaving the frozen section for the pantry with a new comfort food innovation.

The product will compete in a segment with almost $3 billion in sales and help the CPG giant take advantage of consumer interest in shelf-stable and frozen versions of the food.