Traditional tourism in Puerto Rico meant a hike at El Yunque tropical forest, a visit to Old San Juan and a splash at a nearby beach. Now, people flying in for the concert drive to far-flung towns such as Cabo Rojo, the southernmost point of Puerto Rico, to experience more of the island.

To see what he means to Puerto Rican culture, but also the actual show, how they structure it," Butler says of Bad Bunny's 30-day residency taking pl