OpenAI Enters Super Bowl 59

Inside OpenAI’s $14 million Super Bowl debut
The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can participate today,” Rouch says, a reference to CEO Sam Altman’s recent blog. “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.”
Why AI Maker OpenAI Didn’t Use AI To Make Its Super Bowl Ad About AI
OpenAI just dropped a slick $14-million Super Bowl ad extolling the virtues of AI tech—but none of the content was made by AI. Here's why.
OpenAI’s ChatGPT Super Bowl commercial was created entirely by humans, and maybe we don't have to fear AI after all
OpenAI revealed its first-ever Super Bowl commercial last night during Super Bowl LIX, a 60-second slot advertising ChatGPT that cost roughly $14 million – and it was made entirely by humans, with no AI involved.
Super Bowl Ad Results: AI Can’t Compete With Sentimental Stories
Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their reputations.
OpenAI compares ChatGPT to humankind's greatest inventions in its first-ever Super Bowl ad
OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.
AI-driven ads take the field during the 2025 Super Bowl
We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl,
OpenAI Celebrates Inventions and Scientific Advances in Super Bowl Debut
OpenAI, the artificial intelligence company behind ChatGPT, made a big splash during the Super Bowl by airing its first ad since launching in 2015. Its big game commercial featured hundreds of black dots,
OpenAI’s Super Bowl commercial suggests new marketing strategy
Tech company, OpenAI will introduce its first TV advertising ad on Sunday during the 59th Super Bowl.The Latest Tech News, Delivered to Your Inbox
OpenAI Just Pulled off the Biggest Super Bowl Upset of All
If you want people to take you seriously—at least, as a marketer— you run an ad during the Super Bowl. The Super Bowl isn’t about selling things, it’s about reminding people that your company is big enough to pay for a Super Bowl ad. It’s a reminder to people that you’re a big deal.
OpenAI’s Super Bowl ad vs. Perplexity’s Cybertruck activation—how the AI startups are competing at the Big Game
OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily promoted in the products on display in commercials from Meta, Google and GoDaddy, among others, while many ad agencies used AI tools, such as ChatGPT and other OpenAI products, to assist in ad production.
OpenAI Super Bowl commercial 2025: 'The Intelligence Age'
OpenAI made its Super Bowl commercial debut with a 60-second ad touting the supposed promise of artificial intelligence. Best Super Bowl commercials of all time:Look back at USA T
Decoding OpenAI’s Super Bowl ad and Sam Altman’s grandiose blog post
Critics of OpenAI would say it's more empty hype designed to continue placating OpenAI's big-pocketed investors.
Perplexity’s Super Bowl ‘tweet’ increased app installs by 50%
Perplexity's Super Bowl contest managed to move the needle on its app's downloads. Unlike OpenAI and Google, the AI search ...
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Super Bowl Instant Replay: OpenAI Offers a Pithy, Pointillist Chronicle of Human Ingenuity
For a company that has creative professionals fearing for their livelihood, OpenAI sure makes a compelling ad. The company ...
Super Bowl updates—OpenAI is in, Ram twists a child’s tale and DoorDash does girl math
Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...
When is the Eagles' Super Bowl parade? Everything we know so far
It's party time in Philadelphia. The Philadelphia Eagles are NFL champions, and here's what we know about their upcoming parade.