Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Nike ( NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks ...

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the ...

For years, Nike has been seen as untouchable, the kind of brand that doesn’t just drive trends, but defines them. Its swoosh ...

Nike face macro headwinds, but adidas leads in returns with lower tariff risk, while Nike offers better value. Learn why ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike’s highly rated Metcon 9 workout shoes are 24% off right now. If you’re looking for a shoe that’s good for lifting, cross ...

If you’re a trail runner looking to upgrade last year’s pair, the Pegasus might be a good choice. It’s designed with a ...

The Nike A'One, inspired by the Las Vegas Aces star, was released to the public Tuesday and went out of stock on the ...

Unlike Michael Jordan, most of Kobe Bryant ‘s most beloved sneakers aren’t tied to specific athletic performances — but that ...

The post Malia Obama, A’Ja Wilson make Nike ad with HBCU twist appeared first on HBCU Gameday.

The first signature shoe for Las Vegas Aces center A'ja Wilson sold out in less than five minutes after they hit the market ...