Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

To mitigate the risk of iron deficiency, it is advised to avoid drinking matcha with meals, especially for those with ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Matcha prices are expected to rise further after the United States announced 15 per cent tariffs on Japanese imports ...

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.