Food and beverage manufacturer Kraft Heinz said Tuesday that it no longer is serving the Lunchables meals it created for U.S. schools.

The food giant said it isn’t offering the prepackaged meal kits to schools this year, unwinding a big bet the company set in motion a year ago.

Kraft Heinz is no longer making its packaged lunch brand Lunchables for low-income students receiving free and reduced-priced meals from a federal program due to weak demand, according to a company statement,

Just a year after pitching its pre-packaged Lunchables to school cafeterias, Kraft Heinz has taken the item off the menu. The company says it will not offe

Issues impacting the Lunchables business include negative publicity that has affected consumer perception of the brand, increased competition and a supply chain issue involving an ingredient supplier’s inability to deliver an ingredient for one of the brand’s most important stock-keeping units.

Food and beverage manufacturer Kraft Heinz says it's no longer serving the Lunchables meals it created for U.S. schools