Apple is no longer the top smartphone seller in China, overtaken by Vivo and Huawei, with a 17% market share decline in 2024. Apple now holds 15%, marking its worst annual performance in the country.

Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday.

Phone shipments plummeted 25 per cent in China last quarter, pushing Apple to third place for the year amid rising competition.

Apple’s (AAPL) annual shipments in China declined 17% in 2024, with Huawei and Vivo overtaking the iPhone maker in market share, Reuters’ Liam Mo and Brenda Goh report, citing data from research from Canalys.

Apple's smartphone shipments in China plunged 25% in the fourth quarter of 2024, data from research firm Canalys showed, as the iPhone maker faced mounting pressure from a resurgent Huawei in one of its biggest global markets.

Apple smartphone shipments in China fell 25% in the fourth quarter, while Huawei's rose 24%, data from research firm Canalys showed on Thursday. Apple shipped 13.1 million units versus Huawei's 12.9 million,

One factor is the company’s struggle to launch Apple Intelligence features in the country after being unable to get permission to use its own generative AI model there … Canalys reports that iPhone shipments in China fell by 25% year-on-year in the final quarter of the year.

Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday.