Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

As initially spotted by X user Nate Hake, Google had to edit its Wisconsin cheese-themed Super Bowl ad (in which the Gemini chatbot dispenses "useful" information about cheese) be